During the 2002 NCAA lacrosse season Brine's advertising agency asked us to create an online fantasy challenge game for lacrosse enthusiasts. The game has been played each season since then!

Eligible participants register and login to LAX Fantasy Challenge (LFC), view upcoming team rivalries, complete their weekly fantasy team selections, view prior weeks’ results, browse season standings and post messages on the LFC bulletin board.

From a Web-based interface Brine administrators manage weekly ad configuration, banner ads, game teams and scores. They also identify expert players and compute players' scores, ranks and seasonal standings.