We host a microsite for Bryant & Stratton, a system of private career colleges with campuses in New York, Ohio, Virginia, Wisconsin and Online. Their strategic communications agency is Grove Marketing, who asked us to build a tracking application and integrate it into the Bryant & Stratton microsite. The tracking application captures data about visits to the microsite - which enables the experts at Grove Marketing to assess Bryant & Stratton's online marketing investment.

We included a Web-based administration and reporting tool so that they can analyze the data and focus ongoing effort on media placements that are most effective. Grove Marketing told us the application we built works perfectly and that Bryant & Stratton is thrilled to know they are investing their online marketing dollars wisely. That's exactly what we like to hear ... our goal is to write perfect software applications that help our clients do business better.